Intercultural Management. A Case-Based Approach to Achieving Complementarity and Synergy.
Edited by Christoph Barmeyer & Peter Franklin
Paperback 9781137027375 £36.99 / $60.00
How can organizations and individuals manage intercultural challenges and benefit from diversity?
Intercultural Management. A Case-Based Approach to Achieving Complementarity and Synergy is about managing across cultures: the difficulties and opportunities it brings and the competencies needed to handle its complexity and create innovative outcomes. The book flags up a paradigm change in intercultural management: applying a positive and constructive approach to situations often regarded as threatening or at least difficult, the book demonstrates how cultural diversity can be used as a resource to generate synergy and complementarity. Innovative case studies examine a wide range of topics in international management, helping the reader to explore theory in the context of real-life situations. More info: download de Intercultural_Management_flyer.